Competing for Loyalty: Digital Strategies for Customer Engagement

Friday

,

September

16th

2022

12:00pm

-

1:00pm

Competing for Loyalty: Digital Strategies for Customer Engagement

RSVP

About this Tech Talk

Join us for an exploration of how leading retailers are adapting customer engagement, loyalty, and measurement strategies for the digital age.

Our guests, Mike Frankel, VP of Membership at Petco and Morgan Sorbaro, Director of UX and Digital Transformation at Mavis Tire, will discuss how to effectively connect with customers across channels, balance personalization, scale through segmentation, elevate loyalty programs, and digitally transform experiences.

Our Panelists

Andy Busam

Principal, Consumer Practice

Method

Mike Frankel

Vice President, Membership

Petco

Morgan Sorbaro

Director of UX and Digital Transformation

Mavis Tire

Make better product decisions.

The product trio's guide to a structured and sustainable approach to continuous discovery.

Buy on Amazon

Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy. She’s the author of the book Continuous Discovery Habits and blogs at ProductTalk.org.

“Teresa Torres shows how to truly—and continuously— include customers. This is a must read for every CEO and product team out there.”

– Phil Terry, Founder, Collaborative Gain

Make better product decisions.

The product trio’s guide to a structured and sustainable approach to continuous discovery.

Buy on Amazon

Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy. She’s the author of the book Continuous Discovery Habits and blogs at ProductTalk.org.

“If you haven’t had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success.”

– Marty Cagan, Founder, Silicon Valley Product Group

“Teresa Torres shows how to truly—and continuously— include customers. This is a must read for every CEO and product team out there.”

– Phil Terry, Founder, Collaborative Gain

Host

Barrington Red

Author

Barrington Red will be your host, speaking about their experience as an author and editor of several books about the world of events and creating unforgettable experiences.

Our Speakers

Jimmy James

Marketing Operations

Fred Phillips

Sales Operations

Betty Bassinger

Marketing Operations

Event Details

Please join us for lunch in the brand new Method Charlotte office. We're in the Charlotte Plaza building on the 8th floor (Panera on the ground floor). Take the escalator to the second floor and use the elevator bank to the 8th floor.

Tuesday, September 19, 2023

Lunch: 11:30 am - 12:00 pm ET
Event: 12:00 pm - 1:00 pm ET

Method Charlotte
201 South College Street | Charlotte, NC 28244

Get a sneak peak of what to expect.

We can't wait to see you.

Virtual or Charlotte In-Person

RSVPs Closed

Frequently Asked Questions

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Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.

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Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment.

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Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment.

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